C4d | Ae | Ps | Ai | Id
Having the chance to be so hands on with the design the Vevo garden and bar area at The Great Escape festival was challenging but amazing. I designed the interior/exterior in cinema 4d prior to the event which gave enormous scope to test ideas and designs. Using the enormous pattern of interlocking pressboard as my inspiration I let that pattern influence the motion design for the on screen content which intern influenced the newspaper and other items such as t-shirts. The creative freedom I was given was a testament to the people building the event. Certainly the most complex and best things I have ever worked on. Added to this we designed and printed 13,000 newspapers to be delivered around Brighton and our venue for the event, a huge project on its own.